Try to create a poll based on your store niche. Getting people involved with just a simple poll can help you turn your business into the right direction. Creating a poll on social media is all about such simple steps for boosting your business engagement. So if you ask a question that they can answer by ticking a box, you can be sure that they will engage with that post. It is essential for the customers to know that their opinion is important. For the cost of your product, you’ve just reached out to thousands of people who truly value this micro-influencer feedback. The main advantage of working with them is their audience: it’s a tight-knit community, highly engaged in this micro-influencer’s activity.Ĭontact them, and offer your free product in exchange for mentioning their experience with you in one of their posts. They should have around 10,000 – 50,000 followers. Micro-influencers are just regular people who have a particular interest in some area. Keep an eye on your engagement to see what is the right offer frequency for your audience. This isn’t something we recommend you to do too often, otherwise your audience will get used to it. To make it work to its best, make sure you’ve specified the time frame: for example, January 8th, 7 pm – 10 pm (Pacific time) only! That’s very flattering to a customer and adds value to your offer. This helps your audience feel like they are part of a private community of just a chosen few. Second, such sales are only available to your followers exclusively. As a result, they can trigger fear of missing out. #4 Flash salesįirst of all, flash sales are always urgent and time-specific. Your photos should be unique and stand out in your followers’ feeds. Try new approaches! Group products in sets, take their pictures on different backgrounds, or simply show them in a new way. These photos shouldn’t look like the catalogue pictures or be identical to the ones already posted in your online store. If possible, take your own photos of the products you’re offering. #3 Product photos as the basis for your Instagram post ideas You can ask them to use a particular hashtag and mention your brand name that will increase awareness. One of the most effective ways to encourage your customers to share their feedback and experiences on social media platforms is to offer them a discount on the next purchase in return. What’s more, 85% of consumers find user-generated content more influential than brand-created content. Statista reports that over 93% of global digital shoppers read customer reviews before buying something from an unfamiliar digital retailer. The main purpose of posting such content on your site or social media accounts is to build trust. UGC can include video clips, images, testimonials, reviews, etc. UGC is the content created by your customers specifically for your products. User-generated content (UGC) is another significant part of the content strategy for online stores. Our recommendation is to try multiple ones and choose the best options for your business.
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