“I’m here because in 2003 the record industry was a ball of confusion. Alongside on-demand streaming, video, recommendations and the rumoured “Connect” where artists can share whatever they like with fans.ġ1.47: Jimmy Iovine is on-stage. These people are gonna help you with the most difficult question in music: when you’re listening to a playlist, what song comes next?”ġ1.50: “Apple’s first 24-7, worldwide radio station, anchored by Zane Lowe,” explains the demo video. Apple Music is three things: it’s a revolutionary music service curated by the leading music experts who we helped hand-pick. If you love great music without any restrictions, you’re gonna love Apple’s Beats.”ġ1.51: “All the ways you love music, all in one place, and that place is in almost a billion hands all around the world already: one single app on your iPhone. “We’re at Apple to help artists’ dreams be realised, so we built the station, and it’s a music-lover’s dream. Or in some other special moment!” And he stresses the human angle of this and of the 24-7 station. “Can you imagine being an up-and-coming artist and being able to share your music on the biggest music platform on the world that people already have? Apple Music? Remember, this is an ecosystem: it’s built to fit together… when you upload your music to Apple Music, anything can happen.”ġ1.53: Iovine on playlists: “Picture this: you’re in a special moment. It’s called Beats 1.” And he cues up a video of Zane Lowe talking about the plans.ġ1.54: And now Connect. So we wanted to do something really big: a worldwide radio station broadcasting around the globe. “The truth is: Internet radio isn’t really radio: it’s just a playlist of songs. Playlists will be sorted by genre or activity. It’s recommendations made by real people who love music, and they’re our team of experts”. And a feature called “For You” that recommends playlists and albums “that you’re going to love. People can search their existing music library, as well as the wider Apple Music library. “The dream of being a new artist like myself five years ago and connecting directly with an audience has never been more close and reachable than now,” he says.ġ1.55: Eddy Cue takes the stage for a demo of the Apple Music iPhone app. Artists can publish anything – including directly to Facebook, Twitter and their own website,” he says.Īnd Drake takes the stage to talk about the artist’s perspective, and talking about how the internet changed the game for musicians – including his ability to bring music directly to fans. He’ll be sharing photos, lyrics, and raw mixes of songs, as well as status updates. Cue cites Pharrell Williams as an example. This is something that simplifies everything for the modern musician like myself, and the modern consumer like you.”ġ1.59: And Connect is a place where artists can upload music, videos and photos. And we want everyone to try it, so we’re making the first three months free.” There’s a family plan of $14.99 for up to six family members, each with their own account.ġ2.13: We’re in a long demo, which is showing what looks like a very slick service – people have been making cracks about the iTunes desktop app’s shonkiness on Twitter, but this looks like a different breed so far.ġ2.03: “I can’t wait to incorporate Apple Music and especially Connect into what I’m doing next… for all those kids working at home, it’s truly amazing to be part of something I believe in. Apple Music will be just $9.99 a month, the cost of an album. That’s a wrap from us.ġ2.16: “Apple Music is launching in over 100 countries later this month… in a new version of iTunes for Windows, and Android is coming this fall. 12.20: No Taylor Swift or Adele, but the event closes with The Weeknd performing a brand new song.
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